Privacy Policy

1. Information We Collect

We may collect non-personal information, such as a domain name and IP address. The domain name and IP address reveal nothing personal about you other than the IP address from which you have accessed our site. We may also collect information about the type of Internet browser you are using, operating system, what brought you to our website, and which of our web pages you have accessed.

Additionally, if you communicate with us regarding our website or our services, we will collect any information that you provide to us in any such communication, such as your name, phone number, email address, service address or ZIP code, service interest, and any message you choose to send.

When you use our website forms, request a callback, book service online, or otherwise interact with us, we may also collect consent preferences for phone, text (SMS), and email contact.

We may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy, where permitted by law and consistent with your preferences.

2. How We Use Information

We use the collected information primarily for our own internal purposes, such as providing, maintaining, evaluating, and improving our services and website, fulfilling requests for information, scheduling service, providing estimates or membership details, and providing customer support.

We do not sell your personal information.

3. Cookies & Similar Technologies

We use cookies and similar technologies on this site. A cookie is a piece of data stored on a site visitor's device to help us improve access to our site, support basic site functionality, recognize repeat visitors where applicable, and support form or booking continuity.

Cookies may also help us understand general usage patterns and improve the experience on our site. Usage of a cookie is not necessarily linked to personally identifiable information on our site, but some cookies may be associated with information you provide through forms or booking tools.

You can control cookies through your browser settings. Disabling cookies may affect certain site features, including embedded booking or form tools.

4. Analytics & Website Technologies

We may use website analytics tools and tracking technologies to understand website usage and improve user experience. These tools may collect usage data such as pages viewed, referral source, device or browser type, and general interaction information.

Where analytics data is collected in an aggregated or de-identified form, it may not personally identify users. We use this information to improve site performance, content, and customer experience.

5. Third-Party Services & Embedded Tools

Some website functions are provided through third-party services embedded on our site or linked from our site. These may include, for example:

• Online booking and scheduling tools
• Request a Call and CRM-related form or communication flows
• Google Reviews or related review display tools used on our website
• Interactive maps, including Leaflet-based service area maps on applicable pages
• Google Fonts and other content delivery resources used to display the site
• Financing or payment-related providers where you choose to apply or pay through a linked or embedded provider

When you interact with these tools, the applicable third party may collect or process information according to its own privacy practices. We encourage you to review the privacy policies of those providers when you use their services.

Direct Improvements LLC does not control all data practices of third-party websites, platforms, or embedded tools.

6. Communications

By providing your phone number or email address to Direct Improvements LLC, you may consent to receive communications regarding appointments, service updates, reminders, estimates, invoices, promotions, and other business-related communications, where permitted by law and consistent with your choices.

Some communications may be sent using automated technology, prerecorded messages, or AI-generated voice calls. Message and data rates may apply where applicable. You can opt out of text messages at any time by replying STOP to any text message or by contacting our office directly. Consent is not a condition of purchase.

7. SMS & Text Messaging

Types of Messages

By submitting your phone number through our website, booking forms, or service interactions, you consent to receive SMS text messages from Direct Improvements LLC regarding:

• Appointment confirmations and reminders
• Technician arrival notifications and service updates
• Job scheduling and follow-ups
• Account communications and billing alerts
• Promotions, maintenance reminders, and special offers where you have properly consented

How You Opt In

Customers opt in to receive SMS messages by submitting a service request, booking an appointment through our online scheduling form, or providing their phone number during service interactions and agreeing to receive text communications.

Message Frequency & Rates

Message frequency varies. Message and data rates may apply depending on your mobile carrier plan.

STOP / Opt Out

You may opt out at any time by replying STOP to any message. After opting out, you will no longer receive SMS communications unless you opt in again.

HELP / Support

For assistance, reply HELP or contact customer support at 773-820-8607 or visit directimprovements.com.

Marketing Consent

SMS consent is not required as a condition of purchase. Promotional messages are sent only where permitted and consistent with your consent choices.

Privacy of Mobile Numbers

Direct Improvements LLC does not sell, share, rent, or transfer SMS opt-in data or mobile phone numbers to third parties or affiliates for their own marketing or promotional purposes.

SMS services are intended for users 18 years of age or older. Mobile carriers are not liable for delayed or undelivered messages.

8. How We Share Information

We will not sell or otherwise provide the information we collect to outside third parties for the purpose of direct or indirect mass email marketing.

We may share information with service providers that help us operate our business, such as scheduling, CRM, hosting, communications, payment, or membership providers, only as needed to process your request, provide service, or operate our website.

9. Legal Disclosures

We will disclose personal information and/or an IP address when required by law or in the good-faith belief that such action is necessary to:

• Cooperate with the investigations of purported unlawful activities and conform to the edicts of the law or comply with legal process served on our company
• Protect and defend the rights or property of our website and related properties
• Identify persons who may be violating the law, the rights of third parties, or otherwise misusing our website or its related properties

Please keep in mind that whenever you voluntarily disclose personal information online, for example through email or forms, that information can be collected and used by others. If you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return.

Ultimately, you are solely responsible for maintaining the secrecy of your personal information. Please be careful and responsible whenever you are online.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards appropriate to the information we handle. We follow generally accepted practices to help protect information submitted to us, both during transmission and once we receive it.

Payment or financing information submitted through third-party booking, payment, membership, or financing providers may be processed by those providers according to their own security practices. Our public marketing website does not necessarily receive or store raw credit card information entered through those third-party tools.

When you use pages served over HTTPS, your browser helps protect information in transit. No website or method of electronic transmission or storage is completely secure.

Only employees or authorized personnel who need information to perform a specific job, such as billing or customer service, are granted access to personally identifiable information where applicable. The computers and systems in which we store personally identifiable information are kept in a secure environment.

11. Your Choices & Data Rights

You may request access to, correction of, or deletion of your personal information by contacting us using the contact information listed in this policy, subject to applicable law and legitimate business or legal retention requirements.

You may opt out of marketing emails where unsubscribe options are provided. You may opt out of SMS messages by replying STOP as described above.

12. Third-Party Links

This website may contain links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

13. Surveys, Promotions & Contests

From time to time our site may request information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information, such as name and shipping address, and demographic information, such as ZIP code or age. Contact information will be used to notify winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.

14. Changes to This Policy

By using this website, you consent to the collection and use of information as specified above. If we make changes to our Privacy Policy, we will post those changes on this page. Please review this page periodically to remain up to date with the information we collect, how we use it, and under what circumstances we disclose it. You should review the updated Privacy Policy carefully to make sure you understand our practices and procedures.

If you feel that we are not abiding by this privacy policy, you should contact us using the information below.

15. Contact Us